The Silicon Review ^Asia

Vodafone Idea Limited (VIL) has signed a big data deal with IBM and is looking forward to improving its enterprise partners' customer experience. The firm is also adopting open source big data technology through its US-based IT service giant IBM. With its partnership with IBM, VIL is aiming to accelerate network and IT modernization. IBM has been a strategic IT partner to Vodafone Idea for more than 14 years. The partnership will allow Vodafone Idea, which recently rebranded into Vi, to accelerate its enterprise customers' digital transformation.

"As India gets digital, data will be the currency. Companies at the forefront to create insights based on big data will win, and telecom is right in the thick of that. With this Covid scenario, we are seeing everyone dependent on telecom. Telecom is now horizontal. We need to do AI and ML substantially, and we need Data Lake and architecture to do that. It is a foundation stone," Vishant Vora, CTO of Vodafone Idea Limited, stated.

VIL will also combine insights from the Big Data Platform to leverage better cloud-native technologies and artificial intelligence (AI), which will enhance its revenues, reduce costs, and elevate customer experiences. Under the partnership, IBM will lead the end-to-end implementation and management of the Big Data Platform. Additionally, IBM will help Vi in enhancing network security.