Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Leo Burnett to Handle Bharati Airtel’s AD Business, replaces Wunderman Thompson

Leo Burnett to Handle Bharati Airtel’s AD Business, replaces Wunderman Thompson

Leo Burnett, an ad company, will replace Wunderman Thompson as the Bharti Airtel’s new entity for taking care of its B2B and B2C services, ET reported on Wednesday. Earlier, Wunderman Thompson handled the business for more than ten years.

The responsibility to handle the ad business, which includes: below-the-line (BTL) activities and circle marketing campaigns, and others; was mandated after to Leo Burnett’s New Delhi office after a multi-agency pitch.  The account sized is pegged somewhere between RS 5-6 crore, estimates suggest.

It is learnt from Industry sources that agencies which were in the fray include Mullen Lintas, Wunderman Thompson, and DDB Mudra. In light of the mainline campaigns, the New-Delhi headquartered telco will continue to work with Taproot Dentsu.

Bharati Airtel will continue to take the multi-agency approach but other brands are trying to bring the ad business under single- network companies.

According to an agency insider who works with telcos, the changing scenario of the telecom space demands a good number of experts on board.

Shashwat Sharma, CMO of Bharti Airtel, said that he and his team want to establish a future-ready brand. “As we move towards the era of digital transformation, we wanted to strengthen our equity amongst youth and as an innovation thought leader.” Mr Sharma was quoted as saying by ET.


Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...