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The New Data Localization Norms by India has Pushed WhatsApp Pay into a Limbo

The New Data Localization Norms by India has Pushed WhatsApp Pay into a Limbo

Whatsapp was planning on launching a UPI based payment feature. This move is now done in order to capitalize on the customer base it already has. The new feature called WhatsApp Pay is said to allow users to send money between their contacts using the UPI system. But RBI has other plans and revealed that WhatsApp wouldn’t be allowed to be part of the UPI scheme because RBI has found that the app has violated the norms described by the government. As a result, the RBi dint approves of WhatsApp pay. For now, there is no regulatory approval so everything is on hold.

The market for WhatsApp is intense, even before a user downloads WhatsApp into his or her phone, it is already being installed. That is because WhatsApp is the easiest and most widely used app like Snap Chat in India. WhatsApp’s plan to expand to other verticals such as money sharing has been a major backfire. But with the growing market, we will only see WhatsApp providing the same money sharing services like others. If WhatsApp does manage to get the RBI on their side then there are chances that other apps like Google Pay, Phone Pe, PayTm and more will face problems. Since WhatsApp is a widely used app around the country.


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