Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Emerging Startup Companies to Invest Big On Web Videos

Emerging Startup Companies to Invest Big On Web Videos

Emerging entrepreneurs are all set to invest big on videos to ensure that their company gets famous and enabling them to expand the user services on a larger base. Currently, the videos are emerging as the most preferred mode of communication with consumers, especially for the new consumer internet startups.

Due to the language barriers, lack of internet connection, and literacy issues faced by the customers, it is reported that the consumer internet industry is facing a gradual downfall. The young entrepreneurs are using videos as anoption to make their contents go viral. Many startup companies like Khatabook, Vyapar, and OkCreditare using YouTube, to reach out to micro and small merchants across the country.

Recent reports suggested that even a layman can understand the concept of entrepreneurship through videos. “People’s attention span is going down; watching a video is far more attractive now than reading a chunky blog post,” said Harsh Pokharna, Chief Executive Officer of OkCredit.

It is helping young entrepreneurs to gain more accolades. “Through YouTube, I am using professional agencies as well as reaching out to influencers to spread the word about my product,”stated SumitAgarwal, founder of Vyapar Tech Solutions.

This move by the budding startups is appreciated all over, it is set to make the life of a customer more simple and easy by giving information about new brands as well as creating awareness about campaigns conducted and offers provided by the companies in one go.


Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...