The Silicon Review ^Asia

Emerging entrepreneurs are all set to invest big on videos to ensure that their company gets famous and enabling them to expand the user services on a larger base. Currently, the videos are emerging as the most preferred mode of communication with consumers, especially for the new consumer internet startups.

Due to the language barriers, lack of internet connection, and literacy issues faced by the customers, it is reported that the consumer internet industry is facing a gradual downfall. The young entrepreneurs are using videos as anoption to make their contents go viral. Many startup companies like Khatabook, Vyapar, and OkCreditare using YouTube, to reach out to micro and small merchants across the country.

Recent reports suggested that even a layman can understand the concept of entrepreneurship through videos. “People’s attention span is going down; watching a video is far more attractive now than reading a chunky blog post,” said Harsh Pokharna, Chief Executive Officer of OkCredit.

It is helping young entrepreneurs to gain more accolades. “Through YouTube, I am using professional agencies as well as reaching out to influencers to spread the word about my product,”stated SumitAgarwal, founder of Vyapar Tech Solutions.

This move by the budding startups is appreciated all over, it is set to make the life of a customer more simple and easy by giving information about new brands as well as creating awareness about campaigns conducted and offers provided by the companies in one go.