MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

PATANJALI CAN BE A PERFECT COMPETITOR AND A THREAT

PATANJALI CAN BE A PERFECT COMPETITOR AND A THREAT

This is how a yoga guru can turn into a Business giant, the man who teaches the art of healthy leaving is turning his simple healthcare tips into healthy and wealthy business by producing varieties of daily products with natural touch, but the interesting point is that the company “Patanjali” founded by Baba Ramdev is posing perfect rivalry to the homegrown companies like Dabur and Marico.

In addition with this the Ayurveda Company is entering into a partnership with the “Future Group”. The two companies announced a pact to sell Patanjali’s FMCG products through Future Group stores with a plan of joint manufacturing in the future. Patanjali’s range of FMCG products including staples, nutrition, health care and toiletries will be sold through Future Group’s BigBazaar, KB’s and Easyday outlets throughout India.

Baba Ramdev stated that Patanjali is also planning to launch products like pasta and oatmeal and targeting to achieve 5000 crore turnover this fiscal year.

Market research analysts say that the company is unlikely to change the dynamics in overall FMCG industry where HUL, ITC, DABUR and GODREJ already have a strong brand retained customers, maybe in particular niche products (healthcare products as niche for Patanjali) the company may gain very promising share of market.

YOU MAY ALSO LIKE

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...

RECOMMENDED