The Silicon Review ^Asia

The Indian market is maturing, thus making it easy for the new generation of entrepreneurs to establish their startups. The former employees of Ola, the transportation network company, have come up with one such idea of forming their own company – Habitro Labs. Co-founder and CEO, Mrinal Kashyap said that with Habitro Labs they are aiming to work together to build smart homes with the help of IoT technology.

Because the smart home market in India lacks the presence of a global brand, Habitro will have a better chance at establishing itself as a trusted brand among Indian consumers backed by advanced technology and reliable after-sales service. Other than that, Habitro is currently serving as a marketplace to several solutions being offered by small vendors. The company also has plans to develop its own products which will be later marketed at attractive price points to the Indian market. Habitro’s smart home solutions are categorised into four sections based on their functionality, i.e. comfort and convenience, energy saving, safety and security, and entertainment. The solutions are designed to be compatible with Amazon’s Echo speakers, Alexa voice assistant, and Google Home speakers.

Habitro was founded in December 2018, and presently it is a team of ten people running the company. As mentioned by Kashyap, they have been able to generate Rs 1 crore in revenue over the past four months with good profit margins. In its seed funding round, the company is looking forward to raising $2 million and using that to work on its expansion and develop its product lines.