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Itochu has partnered with a Chinese startup to digitize its supply chain management

Itochu has partnered with a Chinese startup to digitize its supply chain management

Itochu, a popular trading house based in Japan has recently launched an online-only clothing brand in Hong Kong. The company has partnered with Shenzhen Tozi Technology, a Chinese startup to help them in digitizing their supply chain. The move was mainly driven due to the ongoing COVID 19 pandemic. Itochu is now making use of Tozi’s Inishirt, a size measuring tech from which a customer can now easily buy a tailored shirt without the need of going to a store. The users have to just send two pictures from their smartphones and then choose a design. A business shirt can easily go up to $89. Hong Kong Polytechnic University is making use of the product research to leverage artificial intelligence and create a 3D digital avatar from the two images sent by the user.

 Any part of the body can be measure using this technology, including the hips and neck with an accuracy of 98 percent. Itochu has a history of 160 years and strategic partnerships with upcoming startups reflect the Tozi’s ever-evolving order. To transform the company completely, Itochu wants to build a valuable supply chain using the latest technology. Online size measuring has been an important key in the fashion industry and the new system just allows the users to obtain the correct fit and design.


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