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The Silicon Review Asia

Accenture acquires Entropia to take creativity and technology to the next level

Accenture acquires Entropia to take creativity and technology to the next level

Accenture has now procured Entropia, Malaysian full-service agency and the sum of acquisition is not disclosed yet. Entropia is a pro in strengthening digital experiences for brands with efficiency across consulting, customer experience, commerce and communication.

Entropia comprises of 220 employees and defines itself as an 'experience' company. "The acquisition is part of Accenture’s strategy to be the top experience agency in Malaysia and the region, to help our clients become businesses of experience," said Azwan Baharuddin, the country managing director of Accenture Malaysia.

Entropia has developed technology-fuelled campaigns for clients including Nespresso, KFC, Tenaga Nasional Berhad, Telekom Malaysia, and Lazada. Very recently, it developed an augmented reality (AR) showroom for the new BMW X5, which brought the car and its features to life for consumers during lockdown.

Flaviano Faleiro, Accenture Interactive’s president for growth markets said, "The acquisition of Entropia lets us lean further into our global vision to take experiences, designed through deep human insights and powered by creativity and technology, to the next level. It also helps us deliver on our growth ambitions for our people, clients and the industry across the Asia Pacific region."

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