MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Now United joins hands with SAP to engage and empower fans around the world

Now United joins hands with SAP to engage and empower fans around the world

Now United is a global pop music group launched by Simon Fuller, the world-famous music and television producer. He launched this popular, first-of-its-kind music group consisting of fourteen artists from fourteen different countries with a goal to unite the world through song and dance. His ambition was to create a real-time music group accessible to its fans, where fans can give input to help shape the future of the pop group’s evolution through the use of digital technology.

And here comes SAP to foster this tech innovation. SAP clearly understood Now United’s vision of bringing artists and fans closer to each other. Now United has joined hands with SAP to bring forth a disruptive musical transformation. SAP has years of experience in bringing technological innovation to some of the largest sports and entertainment brands including Women’s Tennis Association (WTA), NBA, Cirque du Soleil etc. Hence, Now United has partnered with SAP to explore how social platforms and technology can create a more involving digital experience. “To understand what our fans want and how they think and to pioneer new ways to connect with our fans in a digital world, we need best-in-class partners like SAP to bring our vision to life,” said Simon Fuller, founder, and CEO, XIX Entertainment. 

Both the companies share the same passion for uniting the world through music and dance and hence the partnership will pave a way for global movement driven by technology.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED