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The Silicon Review Asia

Tap Try Buy feature of Pomelo app is growing in popularity due to COVID crisis

Tap Try Buy feature of Pomelo app is growing in popularity due to COVID crisis

Pomelo, a popular omnichannel fashion platform based in Thailand, has recently launched its platform’s redesigned version. The new launch is aimed at featuring multiple brands and in-app live streaming options. The platform is a hub for more than 100s of brands, and some of the popular brands on the platform are Converse, Vans, Matter Makers, Rally Movement, and L’Occitane. The company has also made an announcement regarding its new range and designs. Pomelo is working hard to establish its presence in the Southeast Asian region, and the company is also bringing in multiband selection. A new feature is being introduced to the app called the Tap Try Buy, and previously this feature was known as Pomelo Pick Up.

 The new feature will allow the users to select a store and try the product they are interested in, and the users can purchase the product if they want to. The majority of the online purchasers are already opting for Tap Try Buy because of the ongoing pandemic and convenience. Alexander Schonfrucht was appointed as the new Global Head for third party brands, and his duties are to overlook the new initiatives. CEO and founder of Pomelo, David Jou, stated that the company is very excited to have Alexander on board with them.


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