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The Silicon Review Asia

Royal Enfield to Discontinue 500cc Range

Royal Enfield to Discontinue 500cc Range

India’s, Royal Enfield, is the largest motorcycle maker in the 350-550cc. Their 350cc segment has 4 motorcycles- Classic, Bullet, Thunderbird and Electra. They 500cc segment has Classic, Thunderbird and Bullet. The motorcycles in the 350cc segment are their best-selling motorcycles while the three in the 500cc segment are their lowest sellers. October 2019 saw Royal Enfield register their total sales at about 67,538 units, the top sellers being Classic 350, Bullet 350, Thunderbird 350 and Electra 350 with over 64 thousand units sold. The 500cc trio’s sales stood at just about 500 units. This is not a standalone case for October 2019. The same reports are observed every month by Royal Enfield. The demand for 500cc motorcycles from Royal Enfiled has gone down drastically since the arrival of the 650 twins. Due to the aggressive pricing strategy of the 650 twins, more people now want to buy the 650 twins instead of the 500cc Royal Enfield Motorcycles.

A report now claims that Royal Enfield is planning on discontinuing their 500cc motorcycles in the coming months. India is implementing the BS6 emission norms from 1st April, 2020. Every vehicle sold after that will sport a BS6 engine. Because of the newly implemented norms, every bike and car maker is busy updating their vehicles to comply with the BS6 norms. Royal Enfield was spotted testing their new motorcycles. The new generation Classic and Thunderbird motorcycles as well as the 650 twins with the BS6 modifications have already been spotted on Indian roads.

Due to the BS6 norm, converting the 500cc range engines to the BS6 engines is not cost effective as their sales are really low- domestically and internationally. The 350cc motorcycles have good sales and will be given the BS6 update. 

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