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The Silicon Review Asia

Two retail giants are battling it out fiercely to capture India’s retail segment

Two retail giants are battling it out fiercely to capture India’s retail segment

Two tech giants are battling it out to gain traction in India’s retail landscape; however, we must also notice the silent entrant who also deserves equal attention. The ongoing digital transformation wave hit the corner Kirana stores which cater to more than 1.3 billion consumers. This will matter the most to almost everyone from Procter & Gamble Co to Unilever NV to SBI. It is also expected to continue to play an important role to Mukesh Ambani, Chairman of Reliance Industries, and Amazon’s Jeff Bezos. Even though the two prominent brands are fighting for dominance, we must understand that brands have found it very difficult to reach the country’s 660,000 villages and 8,000 towns and cities for a very long time.

Even notable brand names like Unilever, with almost 100 years of existence in India, were not able to capture more than 15 percent of the retail market. Wholesalers in India are mostly dependent on their knowledge of retailers only in their proximity. It must, however, be understood that these relationship networks are often small and very expensive. Bernstein estimates that small shops will command close to 65 percent share in the retail market, and India’s retail segment will grow to $2 trillion.

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