MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

OYO Rooms Aims to Roll Out its Own Cloud Kitchen Brands

OYO Rooms Aims to Roll Out its Own Cloud Kitchen Brands

In a move to expand its portfolio and become a full-fledged hospitality chain, OYO Rooms intends to develop kitchen cloud brands under its belt, three people familiar with the matter stated.

However, the main idea is to standardize food across the company’s properties, OYO Rooms is also seeking to use food delivery platforms such as Zomato and Swiggy to list the brands of the new plan.

Currently, the company is carrying out testing of its cloud kitchen under Adrak brand.

According to reports by Mint, the company was in advanced talks with Freshmenu, a cloud Kitchen startup in order to foray into the online food delivery segment. Mint is an Indian newspaper.

However, a good number of industry insiders, as stated to Mint, there has been some uncertainty over the deal, and OYO Rooms is currently developing its own cloud kitchen brands.

OYO Rooms are looking to include a food category under its brand; mainly targeted towards boosting the business for its hotel partners, apart from leading as a full-pledged hospitality company.

One of the people out of the three said that the company will focus on hotels without any in-house food and beverage services. It will choose locations which have lesser number of restaurants nearby or no restaurants options at all.

The company did not reveal specifically anything about the cloud kitchen brands.

In an email response from a company’s spokesperson stated that the company has an active role to play as it is the largest hotel chain in India.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED