MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

OYO Rooms Aims to Roll Out its Own Cloud Kitchen Brands

OYO Rooms Aims to Roll Out its Own Cloud Kitchen Brands

In a move to expand its portfolio and become a full-fledged hospitality chain, OYO Rooms intends to develop kitchen cloud brands under its belt, three people familiar with the matter stated.

However, the main idea is to standardize food across the company’s properties, OYO Rooms is also seeking to use food delivery platforms such as Zomato and Swiggy to list the brands of the new plan.

Currently, the company is carrying out testing of its cloud kitchen under Adrak brand.

According to reports by Mint, the company was in advanced talks with Freshmenu, a cloud Kitchen startup in order to foray into the online food delivery segment. Mint is an Indian newspaper.

However, a good number of industry insiders, as stated to Mint, there has been some uncertainty over the deal, and OYO Rooms is currently developing its own cloud kitchen brands.

OYO Rooms are looking to include a food category under its brand; mainly targeted towards boosting the business for its hotel partners, apart from leading as a full-pledged hospitality company.

One of the people out of the three said that the company will focus on hotels without any in-house food and beverage services. It will choose locations which have lesser number of restaurants nearby or no restaurants options at all.

The company did not reveal specifically anything about the cloud kitchen brands.

In an email response from a company’s spokesperson stated that the company has an active role to play as it is the largest hotel chain in India.

YOU MAY ALSO LIKE

Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

RECOMMENDED