The Silicon Review ^Asia

The new retail rule has certainly affected many in the business. Amazon is the one to get hit the most since it is a giant in the online retail industry. Many products such as Echo speakers will not available. Also, batteries and floor cleaners will not be available as well. The company had no choice and had to do the needed. For now, they are fulfilling a compliance requirement s to its customers or else these customers will suffer.

In December 2018, India had modified foreign direct investment (FDI) rules for its burgeoning e-commerce sector. This move has certainly drawn major bets from many retail entities. Not only Amazon but many others like Walmart will also face the same problem due to Flipkart. The new India’s e-commerce investment rules have now barred online retailers in selling products through vendors. There is an equity interest from making deals with sellers to sell exclusively on their platforms.

But Narendra Modi (India’s Prime Minister) is keen to appease small traders in the run-up to a general election due by May. Many small traders complain that the e-commerce giants using power and control take over the inventory from affiliated vendors. Eventually, it caused an unfair marketplace.  Also, these giants give out amazing offers to the consumers and that has always affected the medium and small-sized businesses say, researchers. For now, these arrangements will be barred under the new policy.