Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement came after McDonald’s and NBA, the National Basketball Association collaborated to promote and launch the initiative.

From November 14, the two brands will tie-up for a period of one month. During the period, individuals can avail an NBA-branded basketball while purchasing a family meal. The offer will be available in the South and West part of the country.

The NBA zones will be opened across 30 McDonald’s outlets across 39 cities. The fans will be experiencing like they are watching a real NBA match in front of their eyes, through a range of interactive experiences.

According to Seema Arora Nambiar, SVP of Strategy, Innovation,and Capability at McDonald’s India, the McDonald’s team believe that sports are a vital part for the overall development among children.

The fast-food brand has sponsored many different sports team worldwide, and in the upcoming children’s day, it will collaborate with NBA to motivate children to step out and play sports and enjoy their childhood. The main motive behind this partnership is to encourage children to engage themselves in sports and become proactive.

According to Yannick Colaco, MD, NBA India, the team of NBA is very happy and excited to collaborate with big brands like McDonald’s. This campaign is a perfect way for NBA to deliver new and engaging its experience to the fans.


Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...