Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Italy’s Benelli to Launch Imperiale in India: ‘We will Take on Royal Enfield in the Same Segment’

Italy’s Benelli to Launch Imperiale in India: ‘We will Take on Royal Enfield in the Same Segment’

Italian motorcycle manufacturerBenellito launchImperialein India this year; a balanced and well-thought-out move to take on Royal Enfield, The Hindu reported on Friday.

“We will be launching Imperiale 380cc to 400cc bikes either by the fourth quarter of the calendar year 2019 or the first quarter of 2020,” said Vikas Jhabakh, managing director, Benelli India. “With this, we will take on Royal Enfield in the same segment.”

The Italian superbike makerentered the Indian market recently by partnering with Adishwar Auto Ride India – Mahavir Group. The company plans to start a manufacturing unit here. “Currently, motorbikes are imported in completely knocked down condition and assembled. Going forward, we are planning to put up a manufacturing unit,” Mr.Jhabakh said.

He was in Chennai to announce the roll-out of TRK 502 and TRK 502X with 500cc engines.With the new offerings, the superbike maker offers five products, the newspaper reported.

“Having started our journey this year, we will use this year for building a brand, expanding dealership network to 40, entering more geographies and rollingout new products. Next year, we will be focussing aggressively on sale. This year, our target is to sell 1,500 superbikes and double it next year. We hope to garner 10percent market share in 2019,” he said.

Mr.Jhabakh was quoted as saying by the newspaper.


Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...