The Silicon Review ^Asia

Shopping for fukubukuro lucky bags is a popular festival-time practice in Japan. The concept of the bag is very simple, and the retailers make use of this technique to attract customers by putting various items from their stores into a shopping bag. The fukubukuro bags will be fully sealed, and their contents will remain unknown to people. You must take it home and see its contents. The concept is similar to blind-buy, but here it is promised that the bag's contents will always value more than the amount paid by the customers. Most of the time, the bags are placed at the entrance, or it is placed in the middle of the store where it can attract attention. As mentioned earlier, the contents of the bag will always value higher than the amount paid.

For example, if the customer is paying 2000 yen to purchase the fukubukuro bag, it will have contents worth at least 4000 yen. Mostly it is the upside that instigates buyers to make the purchase, and the number of fukubukuro bags sold has increased significantly over the years. Due to the nature of the lucky bags, they are sold out quickly, and this is higher in the case of branded stores.