The Silicon Review ^Asia

Strategic partnerships are the most important means of growth for any business, and it is one of the biggest decisions a business owner would make. After all, the future of their company rides on this one decision. In simple words, this strategy is a guide on how a business is executed over its entire lifespan.

In the light of foregoing, Flipkart is going to enter into a series of partnerships with brick-and-mortar retailers and leading FMCG companies to groom its offerings in its weakest business areas. It has formed such a business arrangement with Spencer’s Retail.

Spencer’s will become a seller on the Flipkart platform selling special packs of staples and FMCG products which will be delivered by Flipkart’s last-mile delivery network. This is probably one of the first such partnerships between an ecommerce firm and a retailer who otherwise compete against each other, industry executives said. Flipkart is also looking forward to expand the presence with kiranas.

"We are in extraordinary times and this is quite a unique partnership where we come together to serve essentials to consumers," said Spencer’s retail managing director Devendra Chawla. “In such times, building an ecosystem of partnerships will transition us to truly become an omni-channel business in serving consumers," he said.

"In this tough environment, Spencers' partnership with Flipkart provides
another platform to a larger set of consumers to seamlessly access our range of essentials who may want to use other reputed platforms/marketplaces apart from our own Spencer’s App to buy during the lockdown,” said Chawla.