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The Silicon Review Asia

ITC is working towards revamping the efforts of Indian retailers to make them ready for the digital age

ITC is working towards revamping the efforts of Indian retailers to make them ready for the digital age

Over the last few years, ITC has worked very hard to strengthen its partnership with the country's retail community, which has its presence spread across 2 million channel partners. We know that in the last two decades ITC has received immense support from the retailer from all over the country and its world-class products are touching millions of lives worldwide. The company has built many popular brands like B Natural, Sunfeast Biscuits, Fabelle, Candyman, Aashirvaad. YiPPe, ITC Masterchef, and Bingo. All the mentioned brands run through customer franchise and robust market share. ITC's new motto of 'Nation First: Sab Saath Badhein', has worked out really well during the pandemic, and it has spearheaded the development of various general retail stores and neighborhood Kiranas.

 The retailers were provided the necessary assistance and equipment to manage their establishments, and ITC is also accelerating its R&D to make retailers ready for the digital age. Over the years, ITC has taken up many activities to propel retailers' business and has also introduced digital solutions to reconfigure the initiatives of retail business. 2020 was an unprecedented year that presented various opportunities for retailers to revamp their business efforts, build supports, and strengthen community relationships.

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