The Silicon Review ^Asia

Amazon recently announced its association with Reckitt Benckiser India Ltd which is the leading consumer hygiene brand is all set to make Dettol product portfolio available for customers all across the globe including India and US through Amazon’s Global Selling Platform. Reckitt Benckiser India Ltd.’s association with Amazon will help the firm to expand as well as increase their penetration in the world market. And also Dettol India’s product range will be easily available to millions of Amazon customers.

Commenting on this partnership PankajDuhan, Chief Marketing Officer, RB Health South Asia said, “Our loyal customers have helped us retain our leading position as a trusted partner of health, and we want to further expand our presence amongst our global customers. With growing awareness for better hygiene and health, collaborating with Amazon’s Global Selling Program allows us direct access to the international markets and caters to the customers there.”

Dettol which was launched in the year 1993, ever since has been the golden standard of protection in India. It has been the most trusted brand of health, for millions of people in India. It has been protection millions of families by preventing illness and infection. Till date, Dettol continues to be the most preferred and one of the most trusted protectors of health ranking among the top 10 most Trusted Board in India as well as FDA.