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The Silicon Review Asia

Bira 91 to launch House of the Dragon-inspired merchandise for Indian fans

Bira 91 to launch House of the Dragon-inspired merchandise for Indian fans

Bira’s merchandise includes products inspired by the world of Targaryens

The famous beer brand Bira 91 is partnering up with Warner Bros to launch House of the Dragons inspired merchandise to Indian Fans. House of the Dragon is a prequel to the hit show Game of Thrones. The merchandise will be available on Bira 91's official website. The series is being broadcast on Disney Plus Hotstar, which has 50 million paid users in India. The show is based on the book Fire and Blood by George R. Martin, the show focuses on the genesis of the Targaryen family.

Bira’s merchandise includes products inspired by the world of Targaryens, such as limited-edition glassware, graphic t-shirts, and collectibles like bar blades and coasters. The merchandise is priced between ₹399 to ₹799 and can be pre-ordered from the online merchandise shop of Bira 91 from September 19.

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