The Silicon Review ^Asia

Amazon.com,Inc.’s Indian website is back into action as the company had to comply with the new Government rules last week. The Indian website changed its business structure in order to adjust to the regulations.

According to a Reuters report, the new regulations which wereimplemented from February 1st states that big players like Amazon, Alibaba and others will be prohibited to sell products from vendors if the companies have equity holdings on them.

Amazon was bound to take out many products, almost a lakh sold by top vendors like Appario and Cloudtail since it indirectly holds 49% equity stakes in both the firms. 

On Thursday, the website saw Cloudtail’s return on Amazon as it listed over 3 lakh products. Before that, Amazon cut its indirect holdings to 24%. The stake was acquired by Catamaran Ventures, who held the majority of the stakes.

The Seattle-based e-commerce giant is focusing on a similar restructuring of the other big seller, Appario, according to the news agency.

The news agency gathered information regarding the matter from two sources, according to the report.

The new rules were imposed when small retailers of the country complained about Flipkart, where it used its control over inventory from affiliated vendors to unfairly offer discounts.

On Thursday, the latest move of Amazon was alleged by the Confederation of All India Traders (CAIT) since the organization pushed for tougher scrutiny of e-commerce companies.