MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Amazon to Slash down The Prices of Premium Smartphones

Amazon to Slash down The Prices of Premium Smartphones

In a move to cater to the booming Indian market, Amazon is focusing to slash down the prices of premium range of smartphones, Economic Times reported on Thursday. The e-commerce giant is taking the step by joining hands with various financial institutions, banks, and credit rating companies. By doing that smartphone buyers will be able to pay for their products in credit options.

Along with the new move, the company has been successful in bringing a wider range of smartphone brands which are aimed at expanding and widening the company’s footprint in this category.

People familiar with the matter said, the company have noticed the moment it deliver provide some of the affordability initiatives to customers, they see an uptick in adoption and sales of the brand.

Majority of the smartphone makers have begun to fund these affordability plans because they see better ROI.

In the Amazon India’s website, there was an increase in demand in the category of premium smartphones (higher than Rs 25, 000) close to 33 percent during January-March a year earlier. While, there was 40 percent growth in demand for mass phones (prices between RS 10,000-25000) in the same period.

The average customer among the purchase of smartphones at no cost EMI is one out of three and one in five buy a smartphone on exchange.

According to reports, by the end of 2019, the average sale price of smartphones in India is expected to rise by over 18% to $190-$210 (Rs 13,000- Rs 15,000) in spite of increasing demand for mid-ranged smartphones with premium features.

YOU MAY ALSO LIKE

Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

RECOMMENDED