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The Silicon Review Asia

Following the launch of two new products, BPCL wants to increase its market share in India

Following the launch of two new products, BPCL wants to increase its market share in India

Around 12 percent of India's lubes market is controlled by Bharat Petroleum Corporation Ltd (BPCL). Along with its Mak-branded lubes, BPCL is set to launch two new high-grade synthetic lubes next week. The new products are aimed at premium bikes and cars. The BPCL is well-known for selling around 3.3 lakh tonnes of lubes every year under the famous Mak brand. The overall sales of the company's lube account for a whopping Rs 3,000 crore. The Mak Titanium-CK4 is a low emission lube for diesel engines, and the Mak BlazeSynth is for premium two-wheelers. The company made an announcement that the new lubes that are anticipating a launch next week will be fully synthetic.

Santhosh Kumar, Executive Director (lubes business) at BPCL, stated that right now, the oil is available only in Delhi NCR, and soon, a commercial launch will be done for nationwide supply. In the past two decades, the auto industry has witnessed massive changes. This, in turn, has led to more fuel-efficient engines improving performance. The new BlazeSynth is designed for higher capacity motorcycles to increase the oxidization stability, prevent higher oil degradation, and minimize the engine deposits. New efforts are being made by BPCL to increase their market share to 13-14 from 11-12.

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