MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

As a Threat to Snapchat's Dominance, Facebook to Offer AR Ads

As a Threat to Snapchat's Dominance, Facebook to Offer AR Ads

The augmented reality advertising space has a new user and it is none other than Facebook. We all know that this space was dominated by Snap in the past, after the announcement on Tuesday many would think that this step is something that will really change the Facebook platform. Users of Facebook can also experience Augmented Reality through their cameras just by pointing it towards certain compatible things in the real world. 

The process is simple; these ads will superimpose computer-generated images on top of every real-world camera and give a user a chance to experience the fusion of the virtual world and the real world.  The most AR based application was Pokémon Go that released in 2016. The game procured over 80 million users in the US alone. Now according to The Boston Consulting Group, it is estimated that the user count will reach 120 million by the end of 2021.

For now, Snap is considered to be the industry’s leading AR ads user, with the help of its Snapchat filters called lenses, it surely attracted more users. Apple is also expected to implement AR based technology in the future, so we may see a new competitor as well. Not mention that Apple is also encouraging developers to make content for the technology by using its ARKit.

From trying on sunglasses to clothes, everything will be featured in the Facebook AR based ads, so we may see a new “try and buy” method through AR ads.

YOU MAY ALSO LIKE

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...

RECOMMENDED