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The Silicon Review Asia

Xiaomi Targets More Component Suppliers to Make its Smartphones Localised in India

Xiaomi Targets More Component Suppliers to Make its Smartphones Localised in India

Xiaomi is looking to make its range of smartphones more popular in the Indian market. To fulfill the mission, the company could invite more smartphone component suppliers to take part in investments.

A memorandum of understanding was already signed by a supplier company called Holitech Supplier. The agreement was made with the government of Andhra Pradesh.

According to Anuj Sharma, CMO of Xiaomi India, Currently, 95 percent of the components for smartphones are manufactured in India. The company will aim to manufacture the phones fully in India. The company currently have six factories in India.The timeline for the full localization of the phones has not been revealed yet.

Since the company has various component suppliers throughout the world; it is maintaining a good position for the past one year in the fierce smartphones market in India.

The company holds a market Share of 27 % in the smartphone market in India.

During the third quarter from July to September this year, the company has registered sales of over 10M phones in the country. In the festive season, the company sold over 6M units.

By the end of October this year, the company has already crossed its yearly target of selling 100M units.

Mr. Sharma showcased the company’s new smartphone, Redmi Note 6 Pro in Kochi. Xiaomi holds a 21% share in Kochi’s smartphone market. And the company has 99 preferred partner stores and 13 large format retail stores.

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