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The Silicon Review Asia

Samsung Works on India’s First Budget Smartphone Series

Samsung Works on India’s First Budget Smartphone Series

Samsung is now planning on releasing a budget smartphone series in India. This news comes ahead of its global release aiming to come over Chinese rival’s Xiaomi. These three new M-series phone will be available on its own website and on Samsung aims to double its online sale and make it the top brand in the Indian market. “The M series has been built around and incepted around Indian millennial consumers,” says AsimWarsi. The phones are expected to first release in India and then move to other countries. He also declined to give any specific factors about the phone. But he did mention that online sales account for a double-digit percentage of the company’s overall mobile phone revenue.

The sale of Samsung in India was about 373.5 billion rupees by the end of 2018. This was by the end of 2018. “The India-made phones, priced from less than 10,000 rupees ($141.80) up to 20,000 rupees, will carry chunkier batteries and features such as quick charging,” says Warsi. With such a huge consumer ratio in India, Samsung really feels this is the best place to executive this plan. Samsung has certainly sold most of its phones. It is aiming to do the same with this new step, so let’s see how things work out.


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