MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Micromax to Enter South Africa to strengthen its International Operations

Micromax to Enter South Africa to strengthen its International Operations

Smartphone makers, Micromax will enter the market in South Africa in order to strengthen its international operations. The move by Micromax expects to contribute as much as 20% to its overall revenues by next fiscal year.

The company intends to expand its wide range of electronics products TV and smart accessories to the Middle East and Russian Federation.  Currently, the company sells its products in India, Middle East, Bangladesh, Sri Lanka, and Nepal and it is facing a tough challenge from competitors like Samsung, and other Chinese brands like Vivo,Oppo, and Xiaomi.

As per Vikas Jain, Co-founder of Micromax, the company will enter South Africa’s market soon and have joined hands with Vodafone there. There is a huge opportunity there, almost 8M devices/month.

Micromax has already rolled out consumer electronics in the SAARC region and plans to extend the range to the markets in the Middle East and Russian Federation.

Initially, Micromax had an early success in dominating the Indian market and managed to cement a place in the global competitive market but they started struggling to maintain their position in the market once Chinese players like Oppo, Vivo,andXiaomi started to capture the Indian market.

India’s Smartphone market is one of the largest in the world and is gradually evolving. According to IDC, India’s smartphone shipments touched an all-time high (42.6M units) during July –September this year’s quarter, which marked a yearly growth of 9.1%.

The company also plans to introduce new smartphones in the coming weeks to strengthen its position in India.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED