The Silicon Review ^Asia

A few Years back local smartphone makers like Micromax, Lava, and Intex gained popularity in India but now Chinese Smartphone makers are overtaking them. According to reports, six out of 10 devices sold in the country are manufactured by Chinese brands.

The local phone makers which used to lord over the burgeoning smartphone market till just four years ago have failed to keep up the spirit as they finished with a single digit share against 43% recorded in 2015.

Majority of the Chinese brands like OnePlus, Xiaomi have been able to succeed in India because they have rolled out new budget-friendly phones packed with new gen features.

The Chinese phones have been successful to attract consumers online with the help of an intelligent 'flash sales' mode. It helped them to create a buzz around the highly affordable devices. And the companies have started to sale them physically in stores 'Made in India' devices. These Chinese brands have also have toppled Samsung on the process.

One of the concrete reasons behind the downfall of Indian brands is that- they have failed to read the large consumer trends. Once the Chinese companies barged into the nation with their expanded portfolio of the latest smartphones, the Indian companies responded slowly and lagged towards the introduction of features like fingerprint sensor, dual camera and many more.

The Chinese brands were able to attract more consumers through online websites since the process worked in terms of keeping costs under check and reaching buyers faster.