Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Chinese Phone Brands Outclass Indian Counterparts

Chinese Phone Brands Outclass Indian Counterparts

A few Years back local smartphone makers like Micromax, Lava, and Intex gained popularity in India but now Chinese Smartphone makers are overtaking them. According to reports, six out of 10 devices sold in the country are manufactured by Chinese brands.

The local phone makers which used to lord over the burgeoning smartphone market till just four years ago have failed to keep up the spirit as they finished with a single digit share against 43% recorded in 2015.

Majority of the Chinese brands like OnePlus, Xiaomi have been able to succeed in India because they have rolled out new budget-friendly phones packed with new gen features.

The Chinese phones have been successful to attract consumers online with the help of an intelligent 'flash sales' mode. It helped them to create a buzz around the highly affordable devices. And the companies have started to sale them physically in stores 'Made in India' devices. These Chinese brands have also have toppled Samsung on the process.

One of the concrete reasons behind the downfall of Indian brands is that- they have failed to read the large consumer trends. Once the Chinese companies barged into the nation with their expanded portfolio of the latest smartphones, the Indian companies responded slowly and lagged towards the introduction of features like fingerprint sensor, dual camera and many more.

The Chinese brands were able to attract more consumers through online websites since the process worked in terms of keeping costs under check and reaching buyers faster.


Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...