The Silicon Review ^Asia

Realme revealed its Buds Air, a truly wireless ear bud, at a press event on Tuesday. It is surprisingly affordable even if compared to the low pricing strategy followed by Realme. Priced at Rs. 3,999, the pricing is a lot lesser than what the analysts were expecting it to be.

After the event was over, Madhav Sheth, Head of Operations for Realme India, shared his opinions on the pricing strategy adopted for the Realme Buds Air. He admitted that the intention behind the pricing was to cause turmoil in the wireless ear buds market. The objective was so that more consumers would think about buying the Realme Buds Air. “People are not getting better choices at a lower price point,” Sheth commented. “With the Buds Air, we are trying to massif technology. I believe the technology should always massify and it should not be limited to certain classes,” he said.

Their pricing reveals a lot about the brands strategy. The pricing is a clear indication that Realme knows that the average consumer would not be willing to fork over ten to fifteen thousand on a pair of ear buds. With the minimal pricing for Buds Air, Realme is hoping to expand its consumer base by offering a very low cost option for the average user.

While the Buds Air bear a striking resemblance to Apple’s AirPods, Sheth said that there are a lot of design limitations for the product. “I would like to say that in a one-inch device there’s very little scope for a brand to do a lot of gimmicks owing to size of earbuds,” he said, adding that “the most important thing more than the design is how it can hold in my ear…because one bud has to fit all the size so that was our focus with the Buds Air. And it should balance while you are sweating it out, or you are doing all the work on your day to day life.”