The Silicon Review
15 July, 2019
Apple Inc’s India-assembled high-end iPhones are likely to be launched in August this year, people familiar with the matter told Reuters. After establishing assembling units inIndia, the company will be able to offer iPhone’s at lower prices relatively.
The report was published by Reuters on Thursday.
Rushabh Doshi of Canalys said: “Local production will give Apple the leeway to play with the margins of their distributors and indirectly price their phones lower.”
The company has some pending approvals, but locally manufactured iPhone XS and XR are expected to be available for sale next month, the source added.
Both Apple and Foxconn did not share anything about the development.
According to the Reuters report,Apple had decided to assemble iPhone X family devices at Foxconn’s manufacturing unit in India. The manufacturing unit is located in Tamil Nadu.
Apple also assembles low-end iPhone models such as SE, 6S and 7 at Wistron Corp’s Indian manufacturing hub in Bengaluru.
The decision by thesmartphone manufacturing giant to locally produce iPhone’s in India have put itself in the driver’s seat as it could escape the high taxes levied on the import of fully-built devices, and save on meeting the norms to open an autonomous store in India.
The devices which Apple produces are very popular in India, but its high pricing has placed its competitors on the advantageous side of the market. That said, the company is on the right track opening assembling units in India.
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