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The Silicon Review Asia

Apple Is Now Betting Big On A.R. With Latest Range of Phones

Apple Is Now Betting Big On A.R. With Latest Range of Phones

Apple is known to step into various verticals with its new range of phones and other devices. Now that Augmented Reality is the next big thing in the market, Apple is not planning on waiting for it to emerge and rise up. It is planning on stepping in first and providing the best augmented reality experience for all its customers.

Incorporating Augmented Reality is a very expensive task and many companies are not ready to invest in it at this time. Apple has already seen the potential of AR ever since Pokémon Go made a huge impact. It was later followed by many other companies who tried to do the same but was not as successful as Niantic. Apple is here to change that and Apple knows that users really love wearable gadgets. These gadgets include eye wears, wrist wears and many more. Hence, the company is planning on collaborating the two so that the result will give out the best experience for all its users.

Certainly, a move worth noticing by other competitors, because if Apple gets going in this game and eventually procures success, it will invest more on the AR and move ahead in the market. Already the market is expecting more and new technology, so Apple is doing exactly what the customers are expecting. Let us see how these events turn out, will it favor Apple or will other companies take go ahead in the race?

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