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The Silicon Review Asia

Microsoft Launches a New Online Platform for Indian Handloom Weavers

Microsoft Launches a New Online Platform for Indian Handloom Weavers

Microsoft’s new e-commerce platform will now help Indian handloom weavers to sell products directly to customers. The tech behemoth made the announcement on Saturday. The new philanthropic initiative is a part of the company’s Project ReWeave. 

As per Microsoft, the new platform will create a bridge between the artisans and customers, hence, allowing the artisans to attract new customers and markets.  The weaver community has developed a new online site that hosts signature collections of traditional designs and products made from natural dyes.

The artisans will be able to deal with a broad set of customers directly in the new platform. The platform will also boost the income of the weavers to maintain a sustainable life and at the same time, it will also revive the traditional forgotten Indian art.

Microsoft in partnership with India’s premier fashion institute NIFT has also prepared a curriculum in CAD and color for handloom weaving especially for digital training in handloom design. The premier institute hosted a ceremony where they rewarded 100 weavers with certificates for successfully completing a course in design.

According to Anil Bhansali, MD of Microsoft India’s R&D division, the company’s latest e-commerce platform, new syllabus,and digital empowerment centers, the weavers will be able to manufacture on the rich handloom heritage of India.

The new innovation will motivate the younger generation of weavers across the country, as it will push the weavers to continue with their traditions and not divert into other professions.

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