The Silicon Review ^Asia

The makers of TikTok are now taking a step to quell the Indian government’s concern around the content and privacy policies. TikTok belongs to ByteDance, which is considered to be the most valuable startup in the plant. The company has now poached lobbyist Sandhya Sharma (who is from Mastercard India) to drive its government relations and policy initiatives. Further, seeks to appoint a local grievances officer. The government recently mentioned that the content displayed on TikTok contains nudity, fake news and hate speech. It is said to affect TikTok’s users who are below the age of 18. Not that is suitable for users above 18, but most of the users of TikTok are teens and pre-teens. Among the 500 million users, 39% of them are from India, making India the biggest market for the Chinese company.

Thus, a new online campaign has started with the cyber peace foundation to promote online safety. Many celebrities who belong to the social media vertical have been roped in. Names like Shirley Setia, NehaKakkar, ArjunKanungo and more have all spoken about the dangerous content displayed on TikTok. Will this move pacify India’s concerns on TikTok’s bad content or will this continue in the future? Let’s wait and watch.