The Silicon Review ^Asia

Sony Music Entertainment (SME) has revealed that it is transforming its structure by launching new 'hubs' across Asia and the Middle East headed by execs who report to the company's leadership in New York. Indian exec Shridhar Subramaniam has been assigned as President for Asia and the Middle East. Subramaniam will work with every Sony Music company to conduct strategic acquisitions and joint ventures across the markets. He enhances strategic alliances with other Sony operating companies, and is actively involved with SME Asia and the Middle East in all areas of digital platforms.

Subramaniam has been in charge of Sony Music in India for the past 18 years. He will be best overseeing Sony Music Entertainment India and the Middle East in his new role at New York, taking responsibility for the Asian region's strategy and business growth. Subramaniam has played an influential role in driving the company to achieve market share in India since 1996. Sony Music has grown into a key player in international music, Hindi albums and regional language music under his leadership. He also set up an active stable of Pop artists and collected prestigious catalogues.