The Silicon Review ^Asia

Streaming services have been getting a good foothold in the Indian market. Looking at the traction, Shemaroo has made plans to venture into this space. Founded in the year 1962, Shemaroo started off as a book circulating library and eventually established itself as one of the country’s largest content acquisition and distribution companies. Now the company has made announcements of launching a new streaming service with the name, ShemarooMe, in the first quarter of 2019.

ShemarooMe will deliver premium and engaging content from Bollywood, regional and devotional genres through user friendly platforms keeping the needs of Indian audience in view.Though the details about the content are yet to be known, its library has 2,500 titles in total including many contemporary and classic films like Padmaavat, MeraNaam Joker, Pad Man, etc.

Unlike many platforms where the content tends to become exclusive to a distributor’s service, Shemaroo said that this won’t happen here as it is looking to expand its digital business through strategic partnerships to offer exciting content across multiple platforms.According to a statement made by HirenGada, CEO of Shemaroo Entertainment, the name ShemarooMe is essentially about expressing one’s individuality. He explains that the choices that Indian consumers today make and their assertiveness about it gets reflected in the entertainment space as well. ShemarooMe hopes to entertain these audiences who don’t stay back from voicing their preferences. “With this insight, we intend to touch the hearts of our audiences spanning across metros and Tier 2 and 3 cities”, Hiren added.