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Pandemic-induced lockdown has made India one of the highest consumers of films on Netflix

Pandemic-induced lockdown has made India one of the highest consumers of films on Netflix

Recently Netflix has reported that India has become one of the biggest consumers of film content on the popular streaming platform. The ongoing Covid 19 pandemic has forced people to stay indoors, and this has led them to consume more content than normal. Content from various genres like non-fiction, Korean dramas, and kids are witnessing a massive surge. Over the top (OTT) players like Amazon Prime Video, Disney+, and Netflix have gained immense traction in the past few years, and this is mainly due to cheap smartphones and data tariffs. The lockdowns, due to pandemic, has also played a major role in the rise of music streaming and online video consumption.

Monika Shergill, Content VP of Netflix India, has stated that over the last few years, India has become one of the highest films viewing countries on Netflix, and it must be noted that over the last year, almost 80 percent of the users choose to watch at least one movie every week. She furthermore added that various titles like Malang, Extraction, RaatAkeliHai, Ludo. KannumKannumKollaiyadithaal, AlaVaikunthapurramuloo, Uma MaheswaraUgraRoopasya, and Kappela are some among many top films that were viewed many times. Netflix has stated that kids' content has also received better views, and it has increased by more than 100 percent.


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