MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Netflix rolls out mobile only plan India for Rs.199

Netflix rolls out mobile only plan India for Rs.199

Internet streaming is the future of entertainment, with numerous players competing for ever-changing market shares. Amid this race, India has emerged as one of the most intensely contested battlegrounds with a population of over 1.3 billion people, nearly half of whom use mobile phones with access to reasonably fast mobile internet speeds. In an effort to appeal to this market, Netflix has introduced a new monthly subscription plan that is exclusively aimed at the Indian market.

The plan is offered at Rs. 199 ($2.8) and would be available only on the mobile platform. The plan restricts usage to only one registered device and only one concurrent stream. Netflix had been testing a lower-priced subscription in India and this new plan could be a decision taken based on data derived from its test.

Netflix continues to face intense rivalry from Amazon and Hotstar, which is a subsidiary of Disney. Hotstar is the current leader in the Indian market, with over 300 million subscribers. That is because it has purchased the rights to live-stream cricket matches, which are akin to a religion in the country.

India has emerged as a lucrative market for mobile services in recent years thanks to the availability of cheap and fast internet and calling. Netflix has even announced the possibility of India contributing 100 million users to its already impressive customer base in the coming years. However, Netflix has a very few original Indian productions in its catalog.

YOU MAY ALSO LIKE

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...

RECOMMENDED