MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Netflix to Introduce Low-Cost Plans in India

Netflix to Introduce Low-Cost Plans in India

Netflix, the American video-streaming service provider intends to roll out lower cost subscription plans in India. The company is looking to grow its user base in India and other markets.

According to Greg Peters, Chief Production Officer of Netflix, the company is just getting started in India. The company will change its pricing models and see how it will help them to accelerate their growth and gain more access. Even with the current pricing model, the company believes that it has a great platform ahead of them in India.

With monthly subscription plans starting at Rs. 500, presently, Netflix is the most costly video-streaming services in India. In the country’s nascent video streaming market, Netflix has the perfect opportunity to go beyond the premium subscriber market and capture market share if they introduce low pricing subscription plans.

India’s video streaming market is growing rapidly, i.e. CAGR of 22.6% and by 2022, and will likely enter into the world’s top 10 video streaming markets with a revenue of Rs 5,595 crores.

According to Reed Hasting, CEO of Netflix, in India,the Netflix subscription in mobile is almost twice that in mobile phone subscriptions, i.e. more than 300 million users. The company will target one million at a time and find out ways to expand the market as the company grow.

It will be interesting to see if Netflix can win hearts of more entertainment lovers in India with its new subscription plans.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED