MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

To Hook International Viewers, Netflix to Stream 9 Indian Out of 17 New Asian Originals

To Hook International Viewers, Netflix to Stream 9 Indian Out of 17 New Asian Originals

Netflix’s popularity graph rises in Asia after it witnessed huge growth in India. The company has around five million strong user base in the country.

According to a report published by CCN Money, Netflix as part of a wider expansion into original content from Asia announced nine new Indian originals that include one television series and eight movies. New originals; India accounts for more than half, also include series from South Korea, Thailand, Taiwan, and Japan.

The online streaming giant, as per the report, hopes more local content that suits its global user base of over 137 million. It looks like Netflix mainly banks on Asia content for its next wave of growth.

“Asia is home to the world’s great creative centers producing some of the most compelling films and series of today,” Ted Sarandos, Netflix’s chief content officer, said in Singapore while announcing the new originals.

“More than half of Asian content hours viewed on Netflix this year are viewed outside the region, so we have confidence that our upcoming slate of Asian productions will find fans in their home countries and abroad,” Sarandos added.

Netflix CEO Reed Hastings said that India is one of the platform’s key overseas markets. He, earlier this year, predicted that Netflix’s “next 100 million” users will come from the country; considering the company’s popularity in the region. Sacred Games, launched in July this year, was India’s first original series.

According to Counterpoint Research, Netflix stands at position three in India with five million monthly users, its global rival Amazon stands at position two with 11 million users, and its Indian competitor Hotstar tops the list with 75 million users.

According to the CNN report, Hotstar will soon to be owned by Disney.

It’s evident, considering the numbers, that Netflix will have to push a little hard to keep the pace with its rivals in India.

YOU MAY ALSO LIKE

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...

Business Travelers to Stay at Singapore’s Changi Airport Bubble

Singapore’s open economy depends heavily on tourism and business. But its vibrant but small economy has been hurting as the circumstances due to...

Countries in Asia-Pacific are marching towards ‘green recovery’ amidst Covid-19 crisis

2020 has been an unforgettable year for many of us. The ongoing Covid crisis has reminded people that it is very important to have an uninterrupted an...

Department of Telecommunication to announce the new schedule for 5G trials

Department of Telecommunications (DoT) is all set to announce the new schedule for 5G trials. The Dot made this decision after being pulled by the par...

RECOMMENDED