MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

To Hook International Viewers, Netflix to Stream 9 Indian Out of 17 New Asian Originals

To Hook International Viewers, Netflix to Stream 9 Indian Out of 17 New Asian Originals

Netflix’s popularity graph rises in Asia after it witnessed huge growth in India. The company has around five million strong user base in the country.

According to a report published by CCN Money, Netflix as part of a wider expansion into original content from Asia announced nine new Indian originals that include one television series and eight movies. New originals; India accounts for more than half, also include series from South Korea, Thailand, Taiwan, and Japan.

The online streaming giant, as per the report, hopes more local content that suits its global user base of over 137 million. It looks like Netflix mainly banks on Asia content for its next wave of growth.

“Asia is home to the world’s great creative centers producing some of the most compelling films and series of today,” Ted Sarandos, Netflix’s chief content officer, said in Singapore while announcing the new originals.

“More than half of Asian content hours viewed on Netflix this year are viewed outside the region, so we have confidence that our upcoming slate of Asian productions will find fans in their home countries and abroad,” Sarandos added.

Netflix CEO Reed Hastings said that India is one of the platform’s key overseas markets. He, earlier this year, predicted that Netflix’s “next 100 million” users will come from the country; considering the company’s popularity in the region. Sacred Games, launched in July this year, was India’s first original series.

According to Counterpoint Research, Netflix stands at position three in India with five million monthly users, its global rival Amazon stands at position two with 11 million users, and its Indian competitor Hotstar tops the list with 75 million users.

According to the CNN report, Hotstar will soon to be owned by Disney.

It’s evident, considering the numbers, that Netflix will have to push a little hard to keep the pace with its rivals in India.

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED