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Cracking a Whip: Ahead of Elections Facebook to Rethink Political Ad Policies in India

Cracking a Whip: Ahead of Elections Facebook to Rethink Political Ad Policies in India

Facebook has made an announcement that it is rigidifying the rules governing political ads in India. The announcement was made public on Thursday. The move by the social media giant will create more transparency ahead of the county’s general elections, i.e. in April or May.

Facebook stated that the political ads will be posted on the platform with “published by” and “paid by” disclaimers. A new library section will be there on the platform where users will be able to search and find out more about political ads.

According to the Reuters report, in order to control election interference in India, Nigeria, Ukraine,and the EU, the company will extend a few of its political rules and regulations.

If any user posts a political AD then his/her location will be displayed in the platform. The new policies and feature kick in from Feb 21 this year.

According to the social media giant, it hopes to increase accountability for advertisers by shooting up the level of transparency around pages and ads in the platform. It will prevent future abuse in elections.

India has also pressurized Facebook to control the spread of fake news through WhatsApp messenger which has resulted in unnecessary killings.

With the introduction of the two-factor authentication process, now, a user can’t easily operate any page using a fake account. Therefore, it should control the spread of fake political news.

The platform has been used by many politicians across the world in the past few years to spread fake news and other propaganda.

The new move will hopefully bring a positive change in the society ahead of elections.


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