The Silicon Review ^Asia

November 1^st welcomed the much awaited streaming channel from Apple to India. The monthly subscription to Apple TV Plus is set at a meagre Rs. 99 for a month which is a considerable 72% cheaper than the US subscription that costs $4.99. With the afflux of streaming mediums flooding the Indian market, it would make it very difficult for a new one to capture the audience. Apple has done a commendable job of tacking this obstacle with their attractive pricing. Apple has also declared that those buying a Mac, iPhone, or Apple TV would receive a one year free subscription of the newly launched product. Apple also stated that an Apple device is not required to make use of their streaming service.

Analysts have stated that Apple is following this aggressive pricing and marketing method for their product keeping in mind the release of another streaming medium which is coming up later this month. In India, Disney will cast its shows through Hotstar which is owned by their Indian subsidiary,Star India.

One major limitation that Apple TV Plus is yet to combat is the limitation of content that is available for viewing. With only eight shows available, it does not provide an enticing appeal for prospective customers. Apple has declared that they have set aside a budget for content and will be launching them very soon.