The Silicon Review ^Asia

It’s been almost two years since Amazon Prime and Prime video was introduced, and now it is rapidly becoming very popular in India. At present, the highest engagement level is being witnessed across the Prime Universe.

Amazon is planning to invest more in the regional content to capture the Indian segment. The company has included 30 more originals in different Indian languages to increase the contents. In India, Prime Video is being offered in six different languages apart from English, i.e. Kannada, Marathi, Bengali, Hindi, Tamil and Telegu.

According to analysts, Prime Video will become the second largest streaming service in the world and there will be 178M users. The company is targeting a major chunk of users from India.

There are few benefits for Prime users such as ad-free music and video streaming services, and the company is offering a free next day and two-day guaranteed delivery without fail.

Currently, the membership has reached to more than 1000 cities due to a quick adaption of prime services by the people. The prime video services grew by 120 percent in October as compared with last year.

India Prime users are very different than the rest of the world. The Indian customers end up streaming more than other users within the first 24 hours of joining. And the increase in demand has pushed the company to capture more by expanding into regional markets.