MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Amazon Plans To Invest in Creating Regional Contentfor Fast-Growing Prime Content

Amazon Plans To Invest in Creating Regional Contentfor Fast-Growing Prime Content

It’s been almost two years since Amazon Prime and Prime video was introduced, and now it is rapidly becoming very popular in India. At present, the highest engagement level is being witnessed across the Prime Universe.

Amazon is planning to invest more in the regional content to capture the Indian segment. The company has included 30 more originals in different Indian languages to increase the contents. In India, Prime Video is being offered in six different languages apart from English, i.e. Kannada, Marathi, Bengali, Hindi, Tamil and Telegu.

According to analysts, Prime Video will become the second largest streaming service in the world and there will be 178M users. The company is targeting a major chunk of users from India.

There are few benefits for Prime users such as ad-free music and video streaming services, and the company is offering a free next day and two-day guaranteed delivery without fail.

Currently, the membership has reached to more than 1000 cities due to a quick adaption of prime services by the people. The prime video services grew by 120 percent in October as compared with last year.

India Prime users are very different than the rest of the world. The Indian customers end up streaming more than other users within the first 24 hours of joining. And the increase in demand has pushed the company to capture more by expanding into regional markets. 

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED