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The Silicon Review Asia

Amazon Prime Video enters into the live sports sector in India

Amazon Prime Video enters into the live sports sector in India

In a recent announcement, Amazon Prime Video has stated that it is officially arriving in the cricket streaming field in India after it inked a six-year deal with New Zealand Cricket. Offering a challenge to Sony and Walt Disney-owned Star network dominance in the cricket streaming and telecast space, Amazon Prime Video said it had purchased the India territory rights for NZC through the 2025-26 season.

"We are excited to add India's most loved game cricket, to our content selection for our Prime Video customers, and we are thrilled to work with NZC on this endeavor," Amazon Prime Video Director and Country General Manager, Gaurav Gandhi, said in a statement. The deal with NZC came when the Covid-19 pandemic was impacting the global sports rights market.

The India-based NZC rights package is the latest in Prime Video's growing line-up of live sports worldwide, including Thursday Night Football, the Premier League, ATP Tour Events, WTA, the US Open (tennis), UEFA Champions League, and the Autumn Nations Cup (rugby). India has always been an important market for Amazon Prime Video; now, this new deal is a treat for India's cricket enthusiasts and fans.

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