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The Silicon Review Asia

Adidas and Nike are receiving immense backlash on Chinese social media over Xinjiang

Adidas and Nike are receiving immense backlash on Chinese social media over Xinjiang

Popular sports apparel brands Adidas and Nike are under immense scrutiny on Chinese social media platforms. This unrest was mainly due to some past comments made by the brands on Xinjiang's labor conditions. Both the brands received backlash following the prompt from the Chinese government to stop non-native brands from talking about China. One of the statements that were highlighted by the Chinese state media was from H&M, a popular clothing brand from Sweden. According to the reports, last year, H&M has stated that it was worried about the accusations of using forced labor from the Xinjiang region.

The company also made it clear that it does not source any products from Xinjiang. Both Adidas and Nike have an immense presence in China, and they are growing rapidly. Previously Adidas had mentioned that it doesn't source any yarns or products from the Xinjiang region. Official statements from both brands are yet to be made. Recently, China had denied every allegation that was made on it in regards to the Muslim Uighurs by the US, Canada, Britain, and the EU. As a response to the allegations, Beijing hit back at the European institutions, lawmakers, and scholars with retaliatory sanctions.

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