Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleRed Hat
CEO ReviewCompany Review

The Silicon Review Asia

Zeno has teamed up with Hawaya to fuel the company’s growth and be its voice in the Southeast Asia region

Zeno has teamed up with Hawaya to fuel the company’s growth and be its voice in the Southeast Asia region

Hawaya, a mobile application dedicated to helping single Muslims find their partner, has recently announced that it will be hiring the Zeno Group as its PR agency for Singapore, Malaysia, and Indonesia. The new hiring was followed by the launch of Hawaya in 2017 by the CEO Sameh Saleh, an avid entrepreneur based in Egypt. Zeno managed to win the Southeast Asia pitch after it displayed a geo-centric approach that matched analytics and data that were intricately tailored to each market. Furthermore, Zeno will be tasked to address the cultural sensitivities and local nuances, data-driven storytelling for better communication, and Zeno will also be tapping into the influencer marketing.

Saleh stated that the act of finding the right life partner is a significant part of a person’s life, and it is very personal. Furthermore, he added that Hawaya is focused on helping the individuals find the right life partner. Zeno has managed to understand human behavior and local culture to motivate and find the right pair. These are the main principles of Hawaya towards its audience. The company is very excited about its launch and future growth opportunities in different markets. During its yearlong contract period, Zeno will be responsible for driving strategies for the brand and overall communications.


Pine Labs Reaffirms its Commitment to Indian Payments Space with Qfix Acquisition

HDFC Bank is Qfix's main distribution partner Pine Labs has announced that it has acquired Qfix, a Mumbai-based online payments startup. This acquisi...

Salesforce Expands into Thailand, Opens Office in Bangkok

Salesforce has announced permanent presence in Thailand by launching its new office in the country’s capital, Bangkok. The permanent presence wi...

GMLL is expected to soon add two more stores to its retail arm ‘Price Mantra’

Garment Mantra Lifestyle, a popular name in the Indian fashion retail segment, recently made an announcement that the company is expanding its retail ...

Tariff plans will cost higher from the next financial year as telecom companies are gearing up to increase rates

The ongoing Covid pandemic had significantly increased the number of mobile and internet users worldwide. The high amount of usage is expected to drop...