The Silicon Review ^Asia

Hawaya, a mobile application dedicated to helping single Muslims find their partner, has recently announced that it will be hiring the Zeno Group as its PR agency for Singapore, Malaysia, and Indonesia. The new hiring was followed by the launch of Hawaya in 2017 by the CEO Sameh Saleh, an avid entrepreneur based in Egypt. Zeno managed to win the Southeast Asia pitch after it displayed a geo-centric approach that matched analytics and data that were intricately tailored to each market. Furthermore, Zeno will be tasked to address the cultural sensitivities and local nuances, data-driven storytelling for better communication, and Zeno will also be tapping into the influencer marketing.

Saleh stated that the act of finding the right life partner is a significant part of a person’s life, and it is very personal. Furthermore, he added that Hawaya is focused on helping the individuals find the right life partner. Zeno has managed to understand human behavior and local culture to motivate and find the right pair. These are the main principles of Hawaya towards its audience. The company is very excited about its launch and future growth opportunities in different markets. During its yearlong contract period, Zeno will be responsible for driving strategies for the brand and overall communications.