The Silicon Review ^Asia

Gojek, the multi-service technology platform in Southeast Asia, and The Trade Desk, a digital self-service and advertising technology platform company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will expand to offline sales which can fuel business growth by improving the efficiency of marketing decisions.

This collaboration is South East Asia's first Online to Offline (O2O) method of measurement.The partnership will primarily concentrate on Indonesia but it is expected to reach out to other Southeast Asian markets this year. Gojek closely works with The Trade Desk to assess and evaluate online advertising by utilizing Gojek's real in-store buyback transactions, rather than cookie-based data.This would include all Gojek App transactions, like the food delivery service, GoFood, and merchant in-store payments that admit GoPay.

Marketers connect sales to marketing campaigns, using offline attribution tools that provide incredible insights into their advertising campaigns' effectiveness.This partnership will also enable advertisers on The Trade Desk platform to utilize the expertise of Gojek to assess their campaigns and eventuallyboost their advertisement effectiveness.