MENU × BUSINESS
Banking And InsuranceCryptocurrencyDigital MarketingErpFood And BeveragesHealthcareLegalMarketing And AdvertisingMedia And EntertainmentMetals And MiningOil And GasRetailTelecom
TECHNOLOGY
Artificial IntelligenceBig DataCloudCyber SecurityE CommerceEducationGaming And VfxIT ServiceMobileNetworkingSAPScience And TechnologySecuritySoftwareStorage
PLATFORM
CiscoDatabaseGoogleIBMJuniperM2MMicrosoftOracleOracleRed Hat
LEADERSHIP
CEO ReviewCompany Review
MAGAZINE
ASIA INDIA
STARTUPS CLIENT SPEAK CONTACT US

The Silicon Review Asia

Facebook takes on dating apps like Tinder

Facebook takes on dating apps like Tinder

Facebook is making forays in the dating app market. After announcing the feature at the F8 developer conference convened in May, the social network giant is set to begin an internal testing of its dating feature. Facebook clarified that testing the app is completely voluntary for its employees and will in no way affect current employment situation of the employees who test it.

"The purpose for this dogfooding is to test the end-to-end product experience for bugs and confusing UI (user interface). This is not meant for dating your co-workers," read a message sent by Facebook to its employees asking for volunteers. In layman’s terms, dogfooding is a concept in which a corporation uses its own product to gauge its usability and assess its functionality. However, Facebook confirmed that all the testing carried out will be confidential. Moreover, the dating feature is also being tested within the main Facebook app.

This is going to be for building real, long-term relationships and not just for hookups," Facebook CEO Mark Zuckerberg had said during the F8 conference. Zuckerberg also confirmed that users ‘privacy and safety will in no way be compromised while using this feature. This feature will allow users to create personal profiles that are separate from their Facebook profiles. Later on, it will recommend potential matches base on a person’s dating preferences, mutual friends and so on.

This move is definitely designed to bolster the daily usage of the social networking giant.        

YOU MAY ALSO LIKE

Marketing Partnership: NBA, McDonald’s Will Jointly open NBA Experience Zones India

There is good news for all basketball fans in India. Very soon, NBA themed promotions and experience zones will be launched in India. The announcement...

Dunzo to Raise Funds from Google, others

Dunzo, the app which is trying to make life easier for the people upto some extent plans to raise about Rs. 183 crore from different investors which a...

Sapta Shakti Command Will Be Displaying Defence Technology Equipment at Jaipur Military Station

This event is organised with an aim to provide an opportunity where one and all can experience the developments in the field of defence and security-r...

Samsung is All Set to Roll out Its Galaxy A9 Smartphone On November 20

After Samsung unveiled its new Galaxy A9 smartphone in Singapore last month, the company is all set to launch it in India on November 20. In Singapore...

RECOMMENDED