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The Silicon Review Asia

‘Facebook Messenger’ advertisement testing will be extended to audiences globally

‘Facebook Messenger’ advertisement testing will be extended to audiences globally

Social networking giant Facebook recently said  that its advertisements will start on crack up on the Messenger home display worldwide after conducting promising tests with users in Australia and Thailand.

"Messenger ads are going global," the Facebook-owned mobile messaging service said in an online post.

"People will see Messenger ads in the home tab of their Messenger mobile app."

Facebook also allured businesses to obtain the advantage of a new tool for generating ads for Messenger, which it said is used by more than 1.2 billion people monthly. The budge also assured Facebook an even larger bite of the digital advertising revenue pie.

The Facebook quarterly profit in the first three months of this year heave as its ranks of monthly users swelled, but the firm advised of increasing expenses and slowing revenue expansion.

Facebook revenue growth was predictable to strangle back "significantly" this year as the social network runs out of room to post ads, chief financial officer David Wehner said during an earnings call with analysts.

In the meantime, the operating expenses are predictable to pour 40 percent to 50 percent balanced with last year as Facebook invests in data centers, research and more, he said.

Regarded as a powerhouse in online advertising, Facebook has been functioning to stretch out its revenue base as it expands its reach into new areas. But the advertising still looks out for the enormous majority of revenues, with most of that money made from people linking to the social network on smartphones or tablets.


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