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The Silicon Review Asia

Anticipated trend for the growth of adtech in 2020

Anticipated trend for the growth of adtech in 2020

Technology has disrupted almost every industry and in the field of advertising, it is significantly adapting every day. The predictions for the adtech industry suggest that the number of players in this segment will be high. Programmatic ads have reached unprecedented growth while responding to marketplace dynamics. Due to the evolution of platforms and tools the programmatic value chain has also become more complex. Developments have given the advertisers the necessary abilities to stay ahead of the curve. When the vendor’s number increases the level of competition also increases. Brands get a lot of options while they select partners to work with. The customer-centric approach must be driven for the adtech to succeed in this industry.

When the level of competition is high in the market then the services delivered will also be of high quality. Producing content is a significant function of every brand and this will eventually pit the brands against each other. Brands must fight hard to get the consumer’s attention and the budgets are also very limited for content creators. The return on investment (ROI) is becoming increasingly important and brands are becoming too cautious in their ad spend. The current availability of data has made qualify and quantify success more complicated.


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